SHORE installation by Adrian Rovero @ SF Design Week 2019 - photo by James Chiang
SHORE installation by Adrian Rovero @ SF Design Week 2019 – All photos by James Chiang.

SF Design Week 2019Adrien Rovero and global product development company PCH have created SHORE, an interactive installation at Pier 27 celebrating CommUNITY, the main theme of San Francisco Design Week 2019. The installation co-exists within a lofty public space, offering a welcoming community meeting point.

SHORE installation by Adrian Rovero @ SF Design Week 2019 - photo by James Chiang

I wanted to create playful and unconventional seating that is not a stool, chair or bench. It is in-between,” says Adrien Rovero. “The dolos modules are two-sided inflatables that are light and easy to manipulate into different seating configurations. The installation reflects a human landscape while providing an unexpected experience.”

SHORE installation by Adrian Rovero @ SF Design Week 2019 - photo by James Chiang

The vibrant blue Dolos units are playful inflatable two-sided seats that can easily flip in different directions. The modules’ shape was inspired by giant concrete blocks designed in the 1960s by engineer Eric Mowbray Merrifield as seashore erosion protection.

SHORE installation by Adrian Rovero @ SF Design Week 2019 - photo by James Chiang

Based on Rovero’s design intent, PCH engineered a solution by creating prototypes, selecting materials and finding a manufacturer that could deliver high quality structures at the needed quantity, all in two months.

SHORE installation by Adrian Rovero @ SF Design Week 2019 - photo by James Chiang

Our biggest challenge was finding a suitable manufacturing source that could make the desired quantity, while meeting the timeframe required. Thanks to our great partners — SF Design Week and Adrien — as well as PCH’s engineering and sourcing teams, we delivered a great result,” says Jon-William Murphy, PCH soft goods developer.

Shore’s overall concept encourages a sense of openness, playfulness and collaboration, while also creating a focal point and public plaza,” adds Dawn Zidonis, Executive Director of San Francisco Design Week.

SHORE installation by Adrian Rovero @ SF Design Week 2019 - photo by James Chiang

Born in 1981, Swiss designer and ECAL/University graduate Adrien Rovero is active in the realms of furniture, lighting and exhibition design. His works includes objects for high-end brand stores such as Hermés, Campeggi and Droog Design as well as custom displays for international galleries. Created exhibitions at the as the Centre Pompidou in Paris, the Grand-Hornu Images in Belgium and the mudac in Lausanne, Switzerland.

SHORE installation by Adrian Rovero @ SF Design Week 2019 - photo by James Chiang

All photos by James Chiang – Courtesy of SF Design Week.