Milan Design Week 2015. Jaime Hayon presented Réaction Poétique, a brand-new collection of objects for Italian brand Cassina. The Spanish designer took inspiration and payed homage to the organic shapes of Le Corbusier’s architectures and esprit nouveau artwork.
The series is rigorously produced in solid ash-wood stained black with a low-gloss finish and includes four table centrepieces, a tray made up of two coffee bean shapes and two small side tables.
Jaime Hayon says: “I wanted to create useful objects for the modern home such as trays and side tables, but with sculptural elements interplaying forms, light and shadow”.
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“It was a very strict, almost religious challenge to use only one material and one finish, exercising my design philosophy. I feel this restriction actually became an opportunity to showcase the beauty of the wood, along with the expert mastery of Cassina’ s carpentry workshop”.
Indeed, the Réaction Poétique collection remains true to Cassina’s well-established heritage in working with wood, where skilled handcraftsmanship is combined with industrial innovation. All furniture pieces are branded with the Cassina logo and accompanied by their own identity card to guarantee the authenticity of each single piece.
As well as the commemoration of the 50 years since Le Corbusier passed away, this year Cassina celebrates the 50th anniversary of the LC Collection (Le Corbusier, Pierre Jeanneret, Charlotte Perriand) with a series of cultural events and product innovation.