Forget chunky volumes on wheels. Italian design studio Pininfarina unveiled a sports cars inspired concept tractor for the 70th anniversary of Czech manufacturer of agriculture machinery Zetor. The ZETOR by Pininfarina super tractor combines motor racing slender design with the technical engineering of industrial vehicles.
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The sloped front end of Pininfarina super tractor leaps forward highlighting the sensuality of movements. The sculptural body wrapping the mechanical components is characterized by power lines and a surface that enhances dynamics.
The shaped side panels casing mechanical components hint at the world of competitive motoring. Cooling vents prevent the engine from overheating and suggest the tractor’s strength.
As already experienced by Pininfarina in its concept cars, the use of two different colours distinguishes between functional areas: dark colour for the technical components, red for the rest.
“It is a tractor with brand new styling that expresses the strength and durability of ZETOR machines in a way that also communicates emotion and passion” Says Fabio Filippini, Chief Creative Officer at Pininfarina.
Which are the links between the automotive world and industrial design?
“Our design has been focused on the search for emotion but also purity and innovation applied to functionality, a global approach applied both in the development of sports cars as in the design of industrial vehicles such as tractors, trucks, snow groomers or trains” say at Pininfarina to ArchiPanic.
ZETOR by Pininfarina concept was unveiled at the Agritechnica fair in Hannover. “We assume that the new ZETOR by Pininfarina design will be adopted in all the series of ZETOR tractors” says Margaréta Víghová, director of the Corporate Communication Department at ZETOR TRACTORS a.s.
Indeed, the design concept aligns all the components in a modular design that can be applied in all series of ZETOR tractors.