Technology, Design – At CES 2023, Amsterdam-based health innovation company NOWATCH premiered the first screenless designer watch that doesn’t tell the time but provides real-time feedback about movement, sleep, and stress, alongside recovery tools to restore balance. NOWATCH helps to break the cycle of overstimulation, anxiety, and stress liberates the wearer from an ‘always-on’ culture, increases mindfulness, and opens them up to the potential of every moment.
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The device comes with a fashionable, interchangeable, and ethically-sourced gemstone face. It is powered by Philips EDA (Electrodermal Activity) Biosensing Technology, an advanced health-tracking technology that quietly works as the wearer goes about their day to measure changes in skin conduction, quickly learning biorhythms and making the wearer aware of their emotions and physiology.
Throughout the day, NOWATCH delivers gentle vibrations that bring the wearer back to the present, reducing stress, increasing awareness and mindfulness, and ultimately helping to improve mental health and physical well-being. “People are more stressed than ever and need simple but powerful solutions that help them stay mindful of their emotions and health,” said NOWATCH CEO and co-founder Hylke Muntinga.
In 2019, he discovered he carries a rare genetic condition, PXE, which will ultimately cost him his eyesight. Inspired by this diagnosis and the desire to help people get the most out, he created a company and a brand in partnership with his co-founder, Timothée Manschot, and Philips.
“NOWATCH is easy to use, so it doesn’t become another distraction or obstacle for the wearer, and is a powerful tool to help people stay grounded in the present and achieve well-being. It reminds us all there’s no time like the present, and there is only now.”
All photos and the video by ©NOWATCH.
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