Design – “With LEGO® Everyone is Awesome, I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love.” Says Set designer Matthew Ashton, Vice President at LEGO®. The Danish company unveiled a small 346-piece model designed to fit most shelves or window sills proudly.
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LEGO® Everyone is Awesome is the first product celebrating the LGBTQIA+ community within the LEGO Group and amongst the brand’s adult fans. The design set features 11 monochrome mini-figures, each with its own individual hairstyle and rainbow colour. “We wanted to make sure that we represented the breadth of our community,” adds Ashton.
Indeed, all the mini-figures proudly stand in front of a multicoloured wall. It comprises the iconic LGBT+ flag designed by Gilbert Baker, expanded with the black and brown colours, because LGBT+ discrimination goes along with racism, and the light blue, white and pink transgender flag, one of the most bullied groups of the LGBT+ community.
“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!”
The LEGO Group is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. It also supports UK-based charity, Diversity Role Models, which works to educate children about inclusivity and empathy in order to build supportive and inclusive future generations.
“I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”
All photos: courtesy of LEGO®.