London Design Festival 2016 – Dislexia themed exhibitions, a Monopoly inspired area and a pavilion wrapped with a gridded mirrored installation. designjunction takes over Kings Cross district with KXCQ. “This year, rather than settling in an existing venue we occupy an entire site” says managing director Deborah Spencer to ArchiPanic.
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Until September 25, designjunction goes on show with KXCQ featuring London international creative imprint. On Lewis Cubitt Square, Cubitt House houses 70 commercial design brands. The two-storey pavilion is wrapped by a Satellite Architects’ scaffold-like super façade made of 4,000 individual GRID cubes with reflective mirrored surfaces.
The Granary Square area is populated with 8 giant red monopoly houses filled with immersive design concepts. Visitors can discover some of the world’s most renowned design brands and cutting-edge design labels across the site. Plus, there is also plenty of shopping from more than 60 boutique pop-up shops in the retail area under the Canopy.
ArchiPanic: How London Design scene has evolved in the past years and how has designjunction developed?
Deborah Spencer: “designjunction was born in 2011. At the time we felt London was missing a commercial show with more creative energy and a greater relevance to the architecture and design community. It needed a place where you could do business but in a more relaxed environment”.
designjunction mission was to break the mould of the traditional trade show. How did you achieve that?
Deborah Spencer: “We took over challenging industrial spaces and wanted to present the best cutting-edge design within a carefully curated space, striking the perfect balance between creative and commercial. Over the course of six years we have built up a reputation for occupying some of the most ambitious spaces in London from a 40.000 sq ft disused sorting office to a derelict design school last year”.
ArchiPanic: And this year?
Deborah Spencer: “In our nomadic evolution, we continue to raise the bar. With KXCQ we are taking over an entire site, with public realm outdoor spaces. designjunction today still remains at the cutting-edge of design. And King’s Cross is at the cutting-edge of the future, encapsulating our core brand values and personality”.
Kings Cross is also strategically connected with European major routes. In a former statement designjunction expressed disappointment for UK’s recent decision to leave the European Union. But with the reassurement of remaining open for futures together.
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ArchiPanic: How do you think Brexit will effect the design business and the creative exchange in London?
Deborah Spencer: “The UK always has and always will be a creative force on the international arena. Designers and the design industry will continue to look to Britain for its inspiration and I believe whilst this status stands, this will keep us in good stead for the future”.
All images: courtesy of designjunction.