Paris – Walking down Rue Duperré in the 9th Arrodissement of Paris, a fuchsia and indigo gate leads to a basketball court painted with gradients of blue, pink, purple and orange. Nested between two historic residential blocks, the site has been redesigned by creative agency Ill-Studio for fashion brand Pigalle and with the support of NIKE.
The rubber court surface blends from fuchsia to blue. The surrounding walls wrap the space with geometric shapes in smooth, iridescent nuances inspired by the hues of a sky at sunset. Made of translucent plastic, even the backboards are fluorescent shades. The funky colours are inspired by Pigalle’s latest collection created in collaboration with NIKElab. “An evolution of ’90s basketball allure from the U.S., but in an elegant, Parisian way.” Explains the fashion brand founder and designer Stephane Ashpool.
“Through this new court, we wish to explore the relationship between sport, art and culture and its emergence as a powerful socio-cultural indicator of a period in time” Say at Ill-studio. “We aim to establish visual parallels between the past, present and future of modernism. From the 1920s Avant Garde to the Open Source times we live in today.”
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Ill-Studio is a Parisian creative agency working in various areas such as design, films, photography, fashion, installation and print for both personal or commissioned works. So far they have been collaborating with prominent international fashion brands but also with Venice Biennale, The New York Times and l’Opéra National de Paris.
All photos by Sébastien Michelini – Courtesy of Ill-Studio and Pigalle.
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RELATED STORIES: Discover more fashion related architecture and design on Archipanic.