Design – Dutch furniture design brand Moooi curates the Spring-empowered Hortensia Armchair by Andrés Reisinger and Júlia Esqué to celebrate its love for Milan and its famed design week, now postponed to September. The chair’s signature petal upholstery contains over 30.000 laser-cut petals and invites to experience the soothing feeling of sitting in a blooming flower.
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The Hortensia Armchair started out as a 3D rendering that soon went viral on Instagram. This sudden success prompted market interest and multiple sales orders, even though the chair didn’t exist yet. In response, Buenos Aires-based 3D visual designer Andrés Reisinger called in textile designer Júlia Esqué to perfect the design.
The designers thought of Moooi, thinking the lifestyle brand was perfect to take on the challenge, with their collection balancing between art and product design. Together they completed the last stage of the chair’s evolution, successfully creating a limited edition. The blooming Hortensia Armchair is now available worldwide and distributed in Milan by Bredaquaranta.
“I really wanted to make this project happen with Moooi. I knew that with their collection having a fine line between art and design, there was no better place for the Hortensia Chair.” Says Andrés Reisinger.
“From the start, we were determined to get this sensational design into homes all over the world. With 30.000 petals you could call that ambitious, but it was such an exciting challenge to take on.” Adds Robin Bevers, CEO Moooi.
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The seat innovatively replicates the beauty of nature. Inspiration for this voluminous chair came from the need to recreate a feeling of softness. “The feeling you get when you receive a hug: comforting, calming, and soothing.” Explain at Moooi.
The Petal fabric, designed by Júlia Esqué is the Hortensia Armchair’s signature textile, but it will be configurable in Moooi’s extensive fabric collection. Indeed, Moooi offers an online configurator on its website where anyone can configure the Hortensia Armchair choosing from a wide range of fabrics.
All photos courtesy of Moooi.
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