Design – Fuorisalone, the week-long festival taking over Milan during the Salone del Mobile furniture fair, has been confirmed to go on show from the 5th to the 10th of September. The festival generally hosts over 1.700 events across the city’s multiple design districts, museums, showrooms, squares, and cultural venues. Fuorisalone will comply with “all the precautionary measures necessary to safeguard the health of participants and the public.”
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The organizers signed a joint statement confirming will hold design shows. Among them: Brera Design District, Isola Design District, Alcova, Tortona Design Week, 5Vie and Superstudio Group for Superdesign Show.
“In this profoundly challenging moment, without precedent in recent times, there is an urgent need to begin the reconstruction of collaborative relationships beyond the national borders that have constrained us for so many months. The members of this group see this special edition as an opportunity to build an even more engaging, dynamic, sustainable, and inclusive Fuorisalone which will offer new and much-needed opportunities to companies in the sector.”
“We have been waiting for too long; the design void has been filled only partially by digital initiatives so far and must be filled up with caution and courage.” Says Gisella Borioli, CEO & founder of Superstudio Group. “Caution in following the pandemic wave with all the necessary precautions, courage in deciding to break the crystal roof that kept us stuck; courage in daring a new Fuorisalone edition that will be very unique for sure.”
“We all like playing virtual, and for months we’ve had no choice, but we also know there’s no substitute for the real thing.” Add Joseph Grima and Valentina Ciuffi, founders of Alcova, which will take over the former military hospital of Inganni (pictured top) in the west of the city.
‘We are what we design’ is the theme of the Isola Design Festival that has kicked off these days with a competition and virtual events and will culminate in September. “The festival is the natural evolution of a project that was born as an event and wants at all costs to have again in the events one of its strengths: during the year through the new digital tools, but also in direct contact with professionals and design lovers during Europe’s main Design Weeks.” Says Gabriele Cavallaro, Founder of Isola Design District.
“We join the initiative proposed by the operators of the international design showcase in Milan. We’d like to share with all of you our ideas, aware of the strength of this team spirit.” Add Caterina Mosca and Valerio Castelli, founders of Mosca Partners, which organizes a major group exhibition and installations at Palazzo Litta.
The group comprises also Alpha District, Associazione Zona Bovisa per InBovisa, BASE Milano, Durini Design, INTERNI FuoriSalone con Università degli Studi di Milano, Orto Botanico di Brera, Audi City Lab, Milano Space Makers for Tortona Rocks, Mosca Partners for Palazzo Litta, Nilufar Gallery, Parenti District Art & Design, Teatro Franco Parenti and Bagni Misteriosi, Repubblica del design and Studiolabo for fuorisalone.it.