INCEPTION by Luca Nichetto for Seletti.

INCEPTION by Luca Nichetto for Seletti.

Italian designer Luca Nichetto has designed for Seletti a coloured silicone dish rack/desk organizer that is shaped like Manhattan Midtown. Tableware or stationery items can be positioned along streets and avenues whilst skyscrapers hold them up, flexing under their weight.

INCEPTION by Luca Nichetto for Seletti. Photo Credit Pablo Anwar.

INCEPTION by Luca Nichetto for Seletti. Photo Credit Pablo Anwar.

“During a visit to Stefano Seletti, a curious object resting on his desk caught my attention. It was a scale model of Manhattan peninsula, a gift from a friend. The object had no particular function yet, but it immediately gave me the idea to create something that played with the surreal proportions of the miniature metropolis”.

INCEPTION by Luca Nichetto for Seletti. Photo Credit Pablo Anwar.

INCEPTION by Luca Nichetto for Seletti. Photo Credit Pablo Anwar.

This is how the project Inception, inspired by the famous movie by Christopher Nolan released in 2010, took its shape. It was a serendipitous intuition. In one scene of the film, the city of New York seems to fold onto itself, as if it were made of rubber, and that image provided the vision underlying the project, as well as the reference material.

INCEPTION by Luca Nichetto for Seletti.

INCEPTION by Luca Nichetto for Seletti.