Poltronova + Bethan Laura Woods, EDIT Napoli 2025 CULT Installations – All photos are by Eller Studio.
Design. Naples is gorgeous — and for design lovers, EDIT Napoli is the cherry on top of the cake. This year, the independent and editorial design fair elevated its dialogue with the city by partnering with the Vomero National Museums Complex. The result? A curated itinerary of CULT installations scattered across Naples’ most stunning venues — Castel Sant’Elmo, Certosa di San Martino, and Villa Floridiana — where creativity and heritage conversed in vivid harmony.
- RELATED STORIES: Read more about Edit Napoli on Archipanic.
Diego Rivero Borrell at EDIT Napoli 2025.
At Castel Sant’Elmo, the vast Piazza d’Armi turned into a joyful playground thanks to Animal Factory by Luca Boscardin, produced by Magis in collaboration with Metalco. A giraffe, a crocodile, a gorilla, and a dinosaur — all crafted from steel tubing — brought a friendly touch of whimsy to the fortress’s monumental courtyard. Minimal yet expressive, these creatures “celebrate movement, discovery, and life in the open air,” embodying the playful spirit that defines many of this year’s CULT installations.
Magis at EDIT Napoli 2025 CULT.
A few metres away, Ranieri — the Italian brand famed for its mastery of lava stone — unveiled a striking collaboration with Mexican architect Diego Rivero Borrell of Studio TANAT. Born from a creative residency at the foot of Mount Vesuvius, their project bridged the fiery souls of Naples and Mexico City. Visitors were invited to peer into lava sculptures inspired by modernist Mexican architecture, discovering hidden vistas of the Gulf and a poetic conversation between two volcanic cities forever shaped by transformation.
Diego Rivero Borrell at EDIT Napoli 2025 CULT.
Over at Villa Floridiana, Marta Sala Éditions celebrated ten years of refined design storytelling. “Our furniture pieces dialogue with the villa’s stunning interiors,” Milanese entrepreneur and design éditeur Marta Sala told Archipanic. Among the highlights, the new Velázquez adjustable side tables by Herzog & de Meuron shimmer with quiet sophistication. The exhibition felt like walking through memory itself — where design was less something to pass through and more something to contemplate, observe, and feel.
Marta Sala Éditions at EDIT Napoli 2025.
In the villa’s lush gardens, Officine Tamborrino and designer Elena Salmistraro reinterpreted Mediterranean living with a housing module originally conceived by architect Paolo Scoglio. Her unmistakable visual language — rhythmic, colourful, and symbolic — merged with the site’s natural and historical textures.
Elena Salmistraro x Officine Tamborrino at EDIT Napoli 2025.
“Arches and hues echo the region’s layered identity, rewritten into a new visual alphabet.” The installation also featured pieces by Ceramica Flaminia, Galleria delle Idee, and Bottega Intreccio, creating an immersive tableau of craftsmanship and contemporary imagination.
Elena Salmistraro x Officine Tamborrino.
Spanish designer Tomás Alía of Estudio Caramba, in collaboration with the Instituto Cervantes in Naples, presented Finestra Celata, taking inspiration from Neapolitan shutters — those quietly poetic architectural elements that filter light and preserve privacy. “Objects that are both simple and evocative,” Alía said, “filtering the intense Mediterranean light, allowing one to see without being seen.” The work encapsulated a Mediterranean essence: intimate, protective, yet infinitely expressive.
Tomás Alía at EDIT Napoli 2025.
At the Certosa di San Martino, Poltronova presented Terrazzo Quarry, a new collection by Bethan Laura Wood. Overlooking Mount Vesuvius, the exhibition reimagined Venetian terrazzo through the designer’s distinctive pop language. The result was a dreamlike landscape of organic, upholstered “rocks” where colour and material met illusion and function. The project resonated with Poltronova’s radical legacy, affirming the brand’s place in Italy’s design avant-garde.
Bethan Laura Woods x Poltronova at EDIT Napoli 2025.
In the Refectory of the Certosa, Azucena — the legendary brand founded in 1947 and now part of B&B Italia — brought together designers Cetty Grammatica and Giuliano Andrea Dell’Uva. Their installation celebrated Luigi Caccia Dominioni’s timeless pieces, still in production today, weaving together two narratives of Italian elegance across decades of design history.
Azucena at EDIT Napoli.
Rounding off the experience, Spanish designer Álvaro Catalán de Ocón presented PET Lamp Gurunsi, a suspended tapestry that fuses contemporary design with Ghanaian weaving traditions. Crafted from recycled plastic bottles, the lamps embody sustainability and social inclusion, transforming waste into light. Inspired by the family compounds of the Frafra people, the work celebrated community and craftsmanship, its woven shadows dancing across the ancient cloister — a fitting finale to CULT installations at EDIT Napoli 2025.
Álvaro Catalán de Ocón at EDIT Napoli 2025.
All photos of the EDIT Napoli’s CULT installations are by Eller Studio.
Diego Rivero Borrell, EDIT Napoli CULT – Photo by Eller Studio.
Marta Sala Éditions, EDIT Napoli 2025 CULT Installations.
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