WuDu design by Lingyun Creative - Photo by Lingyun Creative.

CHEERS 2021! WuDu liquor design by Lingyun Creative – Photo by Lingyun Creative.

Happy new year! – 2021 should be celebrated exceptionally. That is why we have selected 5 unexpected designs for premium spirits worldwide, from China to Greece, from Sweden to Japan.


Taking whiskey drinkers to the summit

For those who dream big and have their sights set on the highest peaks, Danish designer Nina Bruun redefines the whiskey drinking experience with The Liiton Everest Whiskey Glass and Decanter Set. The glass features a 3D glass carving of all three sides of Mount Everest. It charges up with cold to chill your drink and evenly distributing it throughout the whiskey without watering down the beverage.

Liiton Mount Everest WhiskeySetby Nina Bruun - Courtesy ofNina Bruun.

Courtesy ofNina Bruun.

We blended an aesthetically pleasing design that looks good and feels good in your hand with features to heighten the experience of drinking quality, flavourful whiskey,” says Nina Broon to Archipanic. The designer also created a crystal decanter featuring two sides of the world’s highest mountain, moulded onto its exterior.


Astronomical eclipses in the label

The Eclipse Gin by Brand Breeder, design by Spazio di Paolo - Photo by Spazio di Paolo.

The Eclipse Gin – Photo by Spazio di Paolo.

Italian design studio Spazio di Paolo has created astronomical-inspired and three-dimensional labels for the No Man’s Space spirits collection by Brand Breeder. The inspiration comes from “The ancestral space, interpreted as a physical space,” explain at Spazio di Paolo. It is a symbol of freedom and overcoming one’s limits as well as men’s inspiration and mentor.

The Eclipse Gin by Brand Breeder, design by Spazio di Paolo - Photo by Spazio di Paolo.

Photo by Spazio di Paolo.

The Eclipse Gin comes with a minimalistic and three-dimensional label. At the center is a black moon. By gently lifting a flap, the gold leaf layer underneath it creates a subtle glare radiating from behind the astronomical body, just like a solar eclipse. The No Man’s Space range also comprises The Comet Bitter and The Capricorn Vermouth Dry. Here, the zodiacal constellation shines across a black background. Two stars are embellished with gold leaf. By opening the label, you can enhance their glow.


5 mysterious poisons from China

WuDu design by Lingyun Creative - Photo by Lingyun Creative.

Photo by Lingyun Creative.

According to Chinese traditions, the Five Poisons are the snake, scorpion, centipede, gecko, and toad – but also ancient herbal medicines that help expel extra humidity in the human body. The curative potions inspired the recipe of the new Chinese liquor brand WuDu, while the dangerous animals inspired its mysterious design created by Shenzhen Lingyun Creative Packaging Design Co.

WuDu design by Lingyun Creative - Photo by Lingyun Creative.

The totems of the beasts are printed on the packing box and sculptured on the container. The packing box resembles the drawer where traditional Chinese medicines are placed to emphasize the product’s pharmacological function.”


The Mediterranean sea, bottled

Kástra Elión vodka by Stranger & Stranger - Courtesy of Stranger & Stranger.

Kástra Elión vodka – Courtesy of Stranger & Stranger.

Mythology meets Mixology’ is the motto of Kástra Elión, a sipping Greek vodka distilled from selected Athenoelia olives and curated grains. “Because every vodka should be a religious experience!

Kástra Elión vodka by Stranger & Stranger - Courtesy of Stranger & Stranger.

Courtesy of Stranger & Stranger.

“We looked at Greek olive oil bottles for inspiration, ” say at Stranger & Stranger, a packaging design and branding company specialising in alcoholic drinks which created a white ceramic bottle with a smooth shape and graphic blue symbols and lettering.


Recycling is the new black!

ABSOLUT. sacai - Photo by ABSOLUT. vodka.

ABSOLUT. sacai – Photo by ABSOLUT. Vodka.

ABSOLUT. vodka teamed up with Japanese fashion brand sacai to create the ABSOLUT. sacai limited edition kit which combines the art of toasting with a sustainable message: to promote a new lifestyle that is reusable and environmentally friendly. The package set includes a reusable spray nozzle with a silicone sleeve to be refilled for any purpose.

ABSOLUT. sacai - Photo by ABSOLUT. vodka.

Photo by ABSOLUT. vodka.

Perfectly sized to encase the 500 ml glass bottle, the covering comes in absolut’s signature blue with subtle debossed branding. Coming in special recyclable paper packaging, the limited edition bottle set comes complete with a matching T-shirt that carries over the co-branding design of the set. Design by sacai’s founder Chitose Abe and ABSOLUT. ® LAB.


Capricorn Vermouth Dry by Brand Breeder, design by Spazio di Paolo - Photo by Spazio di Paolo.

Capricorn Vermouth Dry by Brand Breeder, design by Spazio di Paolo – Photo by Spazio di Paolo.