Design – After a ‘Sabbatical’ year due to Covid-19, the most important International Exhibition of Ceramic Tile and Bathroom Furnishings took over Bologna with an attendance amounted to 56% of the total 2019 figure. A promising good start.
A total of 62,943 visitors attended the 38th edition of the fair. Despite the continued difficulties caused by the pandemic in international markets, particularly in terms of intercontinental travel, the show attracted 24,019 international visitors (38% of the total). At the same time, the number of Italian attendees amounted to 38,924.
“I am convinced that the 623 exhibitors who took part in Cersaie 2021 saw the best possible return on their investment in a show that once again confirmed its national and international importance among distributors, architects, installers, and real estate operators,” commented Giovanni Savorani, Chairman of Confindustria Ceramica.
Cersaie2021 fully lived up to the expectations of the exhibitor companies that had decided to invest in the show as an opportunity to meet their customers face-to-face once again and present their latest product innovations in person. The show’s international solid profile was confirmed by 238 non-Italian exhibitors – 38% of the total – from 28 countries.
“Ceramic tile has been performing well for several months now in the various global markets thanks to the intrinsic qualities of healthiness, hygiene, and environmental sustainability of our products and their ability to satisfy the growing demand for quality of living in homes and other locations. As we pointed out to the representatives of the national and territorial institutions whose presence at the show clearly indicated their interest in our sector, this recovery must not be jeopardised by the current devastating levels of energy costs. This issue requires urgent action at an EU level.”
The fair will continue until 8 October through Cersaie Digital, an online product showcase, and business matching service for exhibitors and visitors, which provides valuable support to in-person visitor participation and will be further developed in future editions of the show. Next year’s Cersaie will be held in Bologna from 26 to 30 September 2022.