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“Branding was originally used by farmer’s to distinguish their livestock from one another, hence using a brand mark. Throughout the years the interpretation of this term has changed. Nowadays branding is closely associated with marketing and commercial positioning of products and services”.

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From this reflections, young designer Jeroen van Leur from Amsterdam designed IRONIC, a playful T-shirt that throws back to the original essence of what branding used to be, while showing that the function has changed just a little over time! We wonder… Did we become the livestock?!? www.jeroenvanleur.nl

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