‘The Art Of Dreams’ exhibition by Porsche in Milan – All photos by Porsche.
Design—Luxury car manufacturer Porsche teamed with the design collective Numen/For Use to create Lines of Flight, an interactive design installation in the courtyard of Palazzo Clerici in Milan. An enormous, lightweight construction made of delicate cells and single-colour nets invites visitors to climb inside and investigate the suspended landscape.
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‘The Art Of Dreams’ exhibition by Porsche in Milan – Photo by Porsche.
Lines of Flight is part of The Art of Dreams, Porsche’s global initiative to foster the creation of art installations on dreaming. The iconic 1960s Pepita pattern inspired the installation. Developed in the 1960s for the textiles of the car’s interiors, the design consists of small squares connected by diagonal stripes. From here, Numen/For Use worked with geometry, symmetry, rhythm, and repetition to develop the installation concept.
“Our idea of a dream is an inhabitable utopia,” say Numen/For Use. “For us, dreaming is a process of self-discovery in which we confront the new and the unknown. The monochrome diagonals within the Pepita pattern suggest a cloud of excited starlings fleeing the binary black-and-white matrix.”
The installation is complemented by an exhibition showcasing a limited edition capsule collection by Vitra for Porsche. Three iconic seats by the Swiss furniture manufacturer are upholstered in the original Pepita fabric.
“With the Art of Dreams as the spearhead of Porsche’s cultural engagement, we are exploring dreams’ thrilling ambiguity and significance in our time. Together with Vitra, we are bringing design dreams back to life. Because the iconic Pepita pattern is more than just a pattern, it is cultural heritage,” says Ragnar Schulte, Head of Experiential Marketing at Porsche.
Choreographers Imre and Marne van Opstal staged a dance performance within the installation. “With its interwoven elements, the installation symbolises the complicated net comprising our thoughts, feelings and relationships,” explains Imre van Opstal.
“This cocoon-like space evokes feelings of security, belonging and comfort. As a safe haven, it invites us to contemplate our carefree moments of fantasy and discovery. Through dance and movement, we endeavour to set free these unconscious rhythms.”
‘Pepita’ textile pattern.
All photos courtesy of Porsche.
