Aesop by dIMORE Studio in Milan - All photos by Fracesca Pensini, courtesy of Aesop.

Aesop by dIMORE Studio in Milan – All photos by Fracesca Pansini, courtesy of Aesop.

MilanDIMORE Studio designs the new Aesop beauty shop in Milan taking inspiration from historical local ateliers. Located in the city downtown – via Meravigli 18 – not far away from Leonardo da Vinci’s Last Supper, the new 35 square metres store plays with colours and materials typically employed in butlers’ pantries of 1930s Italian villas.


The Aesop new stop represents a contemporary version of a small neighbourhood bottega still common in the area” say at DIMORE Studio.

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Nuanced greens, yellows and pinks, muted as if to cover every surface in talcum powder, herald the trip back in time. Glossy teal subway tiles cover the planes and arches of the ceiling, contrasted with lemon-yellow corner shelving.


Product-display cabinets are of the same green tone, their rounded window frames reference an early twentieth-century aesthetic. Soft grey linoleum covers the floor, complemented by two mid-century velvet-upholstered chairs and a stainless steel demonstration sink which effects a nod to those traditionally used for food preparation.


Two large disks suspended by a canopy of brass rods with decorative fibreglass shades illuminate the interior filtering light through faded amber motifs. Clients can explore and selection of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients.

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DIMORE Studio was founded by Emiliano Salci and Britt Moran in 2003. The practice takes inspiration from the history of places and masters of designs.  From there materials and other bespoke objects create and forge a particular atmosphere showing a timeless visual and emotional pathway.


Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space. The new shop by DIMORE Studio is in via Meravigli 18 -20121, Milan.


Photos by Paola Pansini – Courtesy of Aesop and DIMORE Studio.