Diners’ Americana

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

The Diner – Photos by Michele de Candia courtesy of Surface Magazine.

Milan 2018Leading American design magazine Surface just turned 25 and, for the occasion, it teamed up with architect David Rockwell and design studio 2×4 to celebrate the on-the-road imprint of US culture with The Diner, an installation under the rough vaults of Ventura Centrale.


RELATED STORIES: From Russian Avant-Garde inspired cocktail bars to a design journey into the joys of honey. 8 gourmet design experiences at Milan Design Week 2018.

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

Diners have always been a home away from home for me and a place to observe people coming together. They are inherently optimistic mix of consistency, familiarity, and pioneering design.” Said David Rockwell, founder and President of Rockwell Group

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

A temporary restaurant on show under the rough vaults of Milan Central Station tunnels was divided up. At the entrance, visitors were welcomed by a seeting inspired by the iconic travel trailer offering coffee and pies. The front portion was coloured in shades of grey and decorated with metallic accents.

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

There’s an inherent democracy in diners. Their design has to do with the counter – something we’re making very prominent,” Rockwell said.

Milkshakes were served in an East Coast–style luncheonette while a dedicated area paid tribute to Midwest diners. A fringe of curtain separated the monochromatic zone with a bright pink area in the middle, which then gave way to a tropical aesthetic towards the rear in a laid-back West Coast lounge concept.

in Milan - The Diner: Courtesy of Rockwell Group.

At the back, a stage was set up to host talks and other programmed events during the week, flanked by plants and lounge seating. Some of the world’s most celebrated design brands have contributed to the project.

Spanish surfaces company Cosentino utilized its signature Silestone® quartz surface to create a 14-meter-long central bar, designed by Rockwell Group and the LAB at Rockwell Group. Furniture from American brand Design Within Reach is used throughout the space.

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

All photos by Michele de Candia – Courtesy of Jacob Peres and Cosentino.


RELATED STORIES: Read more about Milan Design Week on Archipanic…

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

Russia 2018
Architecture, Traveller
Moscow Metro Architecture & Design Map
Russia 2018
Architecture, Portfolio, Traveller
FIFA World Cup 2018
Summer 2018
Architecture, Design, Interiors
PARADISO Ibiza Art Hotel
Summer 2018
Architecture, Design, Humans, Portfolio
LGBT design
Summer 2018
Architecture, Portfolio, Traveller
Summer 2018
Burning Man 2018
Architecture
Bjarke Ingles’ Orb
Summer 2018
Architecture, Portfolio, Sustainable
Triennal Bruges 2018
Summer 2018
Design
Lipstick furniture
Summer 2018
Design
Doughnut-inspired stool
Architecture
Serpentine Pavilion 2018
Basel 2018
Design, Portfolio
Design Miami/  Basel 2018
Basel 2018
Design
Watercolor Collection
Basel 2018
Design, Sustainable
Design vs Global E-Waste
Basel 2018
#Pinterest: Design Basel 2018
Venice Biennale 2018
Architecture
Cruising Pavilion
Venice Biennale 2018
Architecture
RCR – Dream & Nature
Venice Biennale 2018
Architecture, Humans
8 women empowering messages in Venice
Venice Biennale 2018
Architecture, Humans, Sustainable
Arcipelago Italia
Venice Biennale 2018
Architecture
Arctic Exrtreme in Venice
Venice Biennale 2018
Design
Memphis – Plastic Field
Venice Biennale 2018
Architecture
The public space at home
Venice Biennale 2018
Architecture
Geopolitcs of Holy sites in Israel
Venice Biennale 2018
Architecture
Brutalism Re-Loaded
Venice Biennale 2018
Architecture
The School of Athens
Venice Biennale 2018
Architecture
Unbuilding Walls
Venice Biennale 2018
Architecture
Robin Hood Gardens in Venice
Venice Biennale 2018
Architecture, Portfolio
Venice Architecture Biennale 2018
Venice Biennale 2018
Architecture, Portfolio
5 recurring keywords at Venice Biennale
Venice Biennale 2018
Architecture, Interiors
Emptiness reigns in Venice
Venice Biennale 2018
Architecture
Venice Biennale on Pinterest
Venice Biennale 2018
Architecture, Sustainable
Repair – Australia Pavilion
Kenneth Frampton in Venice
Venice Biennale 2018
Architecture, Humans
Kenneth Frampton in Venice
Venice Biennale 2018
Architecture
Freespace: architecture is a gift
New York 2018
Interiors
Zero Food Waste Bistro
New York 2018
Design, Portfolio
10 indie designs @ NYCxDESIGN
New York 2018
Design
Balance/ Unbalance design @ Colony
New York 2018
Design
Chess-inspired cast designs
New York 2018
Architecture
Memphis-inspired mural
New York 2018
Design
Surreal Ultraviolet hands-full
New York 2018
10  lighting designs @ NYCxDESIGN
Holy
Architecture
Heavenly Bodies
New York 2018
Design
Memphis school-inspired lamps
New York 2018
Design
Designing Women II
New York 2018
Design
Articolo in New York
Architecture, Interiors
Moscow Galaxy Bar
NYCxDESIGN 2018
Design, Portfolio
New York Design Festival 2018
Milan 2018
Design
Lunar constellation
New York 2018
Design
#Pinterest: NYC Design Week 2018
Norway
Architecture
Munch exhibition by Snøhetta
Milan 2018
Design
Multi-functional Bathrooms
Milan 2018
Design
10 shining designs in Milan
Trumpitecture
Sustainable
Will climate change melt him?
Burning Man 2018
Humans
Farewell Larry Harvey
Burning Man
Architecture, Design
Burning Man exhibtition
Milan 2018
Design
Filamento lamp
Milan 2018
Design, Sustainable
Vegan Design
Milan 2018
Design
Monster Cabaret
Milan 2018
Design
Bar Basso lighting display
Milan 2018
Design
Pinterest: Milan Design Week 2018
Milan 2018
Design, Humans
Colourful Colombia!
Milan 2018
Design, Technology
ECAL Digital Market
Milan 2018
Architecture, Design
Russian Avant-Garde Vodka Bar
Milan 2018
Design
Achilles’ Ventosa is back
Milan 2018
Architecture
MAD Architects’ Fifth Ring
Milan 2018
Design, Interiors
Diners’ Americana
Milan 2018
Design
Museum of Extinct Animals
Milan 2018
Design
Horah by Raw Edges
Milan 2018
Architecture, Design
Conceptual Kitchen Island
Milan 2018
Design, Portfolio
Milan Design Week 2018
Milan 2018
Architecture
Open Sky: COSxPKS3
Milan 2018
Architecture, Design, Technology
Sound generating glass
Milan 2018
Design, Humans
Nada Debs hand/heart-made design
Milan 2018
Architecture, Sustainable, Technology
4 season under the same roof
Milan 2018
Design
Iconic Handicrafts
Milan 2018
Design, Portfolio
Gourmet experiences in Milan
Milan 2018
Design, Traveller
Iranian archi-tableware
Milan 2018
Design, Interiors
Disco Gufram
Milan 2018
Architecture, Design, Portfolio, Sustainable
Nature conquers Milan
Milan 2018
Design, Portfolio
Milan Design Week 2018 must-sees
Chivas Venture
Design, Portfolio, Technology
Tackling disability
Architecture
BIG’s bow tie theatre in Tirana
Milan 2018
Architecture, Design, Portfolio
Fuorisalone goes architectural
Milan 2018
Design, Technology
3D-printed chairs by Zaha Hadid Architects
Clubbing
Architecture, Design, Interiors, Portfolio
Night Fever: club culture design
Milan 2018
Design
Nendo’s hourglass designs
Villa
Architecture
Mirage in Formentera
Milan 2018
Design
Giardino Botanico
Light+Building
Design, Sustainable
Urban-nature friendly lighting design
Lighting
Design, Portfolio
Light + Building 2018
China
Design, Portfolio
Design Shanghai 2018
Skyscraper
Architecture
5 verdant towers
Architecture, Humans
2018 Pritzker Price
Design
Shakers’ design… reloaded!
Milennials
Design, Humans
From Selfie to Hash
France
Architecture
Sou Jujimoto in Nice
Design
Concrete Canvas
Architecture
Architecture, Humans, Portfolio
Border walls across the globe
Pinterest
Architecture, Design, Portfolio
2018 : The Year of the Dog!
Design, Portfolio
Stockholm 2018
Stockholm 2018
Pinterest: Stockholm Design Week
Stockholm 2018
Design
Snøhetta first lamp collection
Stockholm 2018
Design
Nuura debut
Stockholm 2018
Design
Northern debut
Pyeongchang 2018
Design
#Pinterest: Winter Olympics 2018
Pyeongchang 2018
Architecture, Design, Portfolio, Technology
Winter Olympics Design
Pyeongchang 2018
Architecture
Winter Olympics’ super-black pavilion
Stockholm 2018
Design
Barn & Fences in the office
Stockholm 2018
Design
Eclectic Nordic Seats
Photo Essay
Architecture
Blade Runner nightscapes
Paris 2018
Design, Portfolio
Best of Maison & Objet 2018
Paris 2018
Design
Eclectic glass designs
Paris 2018
Design
5 exquisite vases
Paris 2018
Design
digitally empowered crafts
Paris 2018
Design
Millennials co-working lounge set
Paris 2018
Design, Portfolio
Celebrating the art of weaving
Paris 2018
Design
#Pinterest: Maison & Objet 2018
IMM Cologne 2018
Design
Carpets fold into furniture
IMM Cologne
Design, Portfolio
IMM Cologne 2018
IMM Cologne 2018
Lucie Koldova’s Das Haus 2018
IMM Cologne 2018
Design
Pure Talents
Trumpitecture
Architecture
US-MEX Border Wall Prototypes
CES 2018
Design, Technology
Digital retro-station display
CES 2018
Technology
Pole-dancing robots
CES 2018
Design, Technology
7 Human-Based designs @ CES 2018
Architecture
2018 Upcoming Architecture
CES 2018
Design, Technology
Best of CES 2018
Architecture, Design
Top 10 exhibitions of 2018
Design
Mondo Lamp
Design
The true colours of marketing
Music
Design
OK GO’s obsession printed out
Music
Architecture
Electronic Music Architecture
Older stories
Architecture, Design, Humans, Interiors, Portfolio, Sustainable, Traveller