Diners’ Americana

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

The Diner – Photos by Michele de Candia courtesy of Surface Magazine.

Milan 2018Leading American design magazine Surface just turned 25 and, for the occasion, it teamed up with architect David Rockwell and design studio 2×4 to celebrate the on-the-road imprint of US culture with The Diner, an installation under the rough vaults of Ventura Centrale.


RELATED STORIES: From Russian Avant-Garde inspired cocktail bars to a design journey into the joys of honey. 8 gourmet design experiences at Milan Design Week 2018.

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

Diners have always been a home away from home for me and a place to observe people coming together. They are inherently optimistic mix of consistency, familiarity, and pioneering design.” Said David Rockwell, founder and President of Rockwell Group

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

A temporary restaurant on show under the rough vaults of Milan Central Station tunnels was divided up. At the entrance, visitors were welcomed by a seeting inspired by the iconic travel trailer offering coffee and pies. The front portion was coloured in shades of grey and decorated with metallic accents.

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

There’s an inherent democracy in diners. Their design has to do with the counter – something we’re making very prominent,” Rockwell said.

Milkshakes were served in an East Coast–style luncheonette while a dedicated area paid tribute to Midwest diners. A fringe of curtain separated the monochromatic zone with a bright pink area in the middle, which then gave way to a tropical aesthetic towards the rear in a laid-back West Coast lounge concept.

in Milan - The Diner: Courtesy of Rockwell Group.

At the back, a stage was set up to host talks and other programmed events during the week, flanked by plants and lounge seating. Some of the world’s most celebrated design brands have contributed to the project.

Spanish surfaces company Cosentino utilized its signature Silestone® quartz surface to create a 14-meter-long central bar, designed by Rockwell Group and the LAB at Rockwell Group. Furniture from American brand Design Within Reach is used throughout the space.

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

All photos by Michele de Candia – Courtesy of Jacob Peres and Cosentino.


RELATED STORIES: Read more about Milan Design Week on Archipanic…

The Diner - Photo by Michele de Candia courtesy of Surface Magazine.

Architecture, Interiors
Armenian middle school
Shanghai 2019
Design
10 chinese design collection @ Design Shanghai
Shanghai 2019
Design
From Shanghai to Milan
Shanghai 2019
Design
Psychedelic furniture
Shanghai 2019
Design
Zaha’s pixelated carpets
Shanghai 2019
Design
Pinterest: Design Shanghai 2019
Shanghai 2019
Design, Portfolio
Design Shanghai 2019
Humans
Women in Architecture and Design
Design
Bauhaus-pimped logos
Bar
Interiors
Buenos Aires’ Mamba Bar
Collect 2019
Design
Brexit and the crafts business
Collect 2019
Design, Technology
Digitally crafted chair
2019
Architecture
Pinterest: Arata Isozaki
Pritzker Prize 2019
Architecture
Arata Isozaki wins Pritzker 2019
Hotel
Interiors
MC Escher-inspired guest rooms
Interiors
Monochrome co-working space
Collect 2019
Design
Pinterest: Collect 2019
Collect 2019
Design, Portfolio
Collect 2019: 4 craft trends
Cape Town 2019
Design
Design Indaba Competition
Architecture, Technology
Bio-digital architecture
Palm Springs 2019
Design, Traveller
Desert X 2019
Pinterest
Design
Pinterest: Alessandro Mendini
London 2019
Architecture
Serpentine Pavilion 2019
In Memoriam
Design
Farewell Alessandro Mendini
Palm Springs 2019
Architecture
Pinterest: Desert Modernism
Palm Springs 2019
Architecture, Traveller
Midnight Modern
Palm Springs 2019
Architecture, Interiors, Portfolio
Modernism Week 2019
Design, Portfolio
Nomad St. Moritz 2019
Stockholm 2019
Design, Portfolio
Stockholm Design Week 2019
Stockholm 2019
Design
The Baker’s House
Stockholm 2019
Design
Bolon’s Diversity collection
Stockholm 2019
Design
Pinterest: Stockholm 2019
Stockholm 2019
Design, Interiors
Snowtopped by Note Design Studio
Stockholm 2019
Design, Sustainable
Snøhetta’s upcycled chair
Stockholm 2019
Design
Raami down-to-earth tableware
Stockholm 2019
Design
Artek’s weightless chair
Stockholm 2019
Design, Interiors
The Unfolding Village
Stockholm 2019
Design
Northen’s design collection
2019
Design
Chinese New Year of the Pig!
Stockholm 2019
Design
8 must-sees @ Stockholm 2019
Design, Interiors
SOLERA supermarket
In Memoriam
Design, Humans
Florence Knoll
Paris 2019
Design
(French) Art of sitting!
Pinterest
Design, Humans
Pinterest: Florence Knoll design
Paris 2019
Design
Metal craft design series
Paris 2019
Design
Chinese talents in Paris
Paris 2019
Design
Les Femmes de Delft
Paris 2019
Design
Pinterest: Maison & Objet 2019
Paris 2019
Design
Fluid tableware
Paris 2019
Design
Architectural patterns from Paris
Paris 2019
Design, Portfolio
Best of Maison & Objet 2019
IMM Cologne 2019
Design
Pinterest: Cologne 2019
IMM Cologne 2019
Design
Gravity formed design
IMM Cologne 2019
Design
Bauhaus realoaded!
Imm Cologne 2019
Design
RGB bathroom design
IMM Cologne 2019
Design, Portfolio
Best of Imm Cologne 2019
IMM Cologne 2019
Interiors
Mood-driven interior design
CES 2019
Design, Technology
LG rollable TV
CES 2019
Design, Technology
Out-of-the-box water heating
CES 2019
Design, Technology
Smart Video Doorbell
CES 2019
Design, Technology
Pinterest: Ces 2019
CES 2019
Design, Technology
Smart Wood Panel
CES 2019
Design, Technology
Tap on colours, make music
CES 2019
Portfolio, Technology
Best of CES 2019
CES 2019
Technology
7 start ups tackling climate change
CES 2019
Design, Technology
Samsung Space Monitor
IMM Cologne 2019
Design
Pure Talent 2019
2019
Architecture
New museums opening in 2019
Design, Sustainable
Coral washing?
Older stories
Architecture, Design, Humans, Interiors, Portfolio, Sustainable, Traveller