NYCxDESIGN 2018 – WantedDesign has commissioned Camille Walala to inject new energy onto a facade of the the Sunset Park building in Brooklyn’s Industry City creative hub. The British artist created a Memphis-inspired mural with vibrant geometric patterns which stands out with a comics-like effect.
“I’m thrilled to be producing a design for a 40m building – my tallest so far.” Says Camille Walala. “The design has been inspired by the architecture of the building, particularly the repetition of the windows. The site is bathed in the most beautiful colours at sunset, which has inspired my palette for the project.’
Translating the design from an A4 sheet into a 40m fascia is, of course, a challenge, as small details can look very different when magnified many times. Walala and her team worked with EverGreene Architectural Arts, decorative painters from Industry City-based landmark-building.
The design was completed in around 12 days using paint from French colour experts Ressource Peinture and with support by Spring Scaffolding and Value Construction. The Sunset Park building in Industry City, Brooklyn, is at the core of the IC Festival by Wanted Design, one of the must see creative hot-spots of NYCxDESIGN.
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Meanwhile in Manhattan, Walala created interactive installation in collaboration with Visual Magnetics, the inventor of magnetic textiles. Taking advantage of Visual Magnetics’s customisable ferrous-coated fabrics, Walala is designing an endlessly reconfigurable, 4.3m x 2.4m graphic mural featuring different shapes.
Each piece adheres to specially fitted wall surfaces and can be moved around at will allowing visitors to create their own interpretation of a Walala work. “Creating something together that brings an extra element of interaction takes that vibrant and immersive quality a step further.” Says Tori Deetz, co-founder and creative director, Visual Magnetics.
Photography – Courtesy of Industry City and Wanted Design.
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