As a part of its global branding activities, CITIZEN, the internationally renowned Japanese watchmaker, participates at Milan Design Week  transforming “light” to “time to explore a new “future” together.

02 CITIZEN MILAN DESIGN WEEK 2014

LIGHT is TIME is the “art installation”  developed by Tsuyoshi Tane of DGT Architects, a renowned Paris-based architect, together with CITIZEN’s in-house design team. 80,000 watches’ plates suspended in air create an inspirational space at La Triennale di Milano.

03 CITIZEN MILAN DESIGN WEEK 2014

Among other highlights, a pocket watch from the 1920s and the latest model will also be on exhibit. “This rare timepiece will show visitors a glimpse of the origin of CITIZEN. Combined with our latest line-up and the art installation, the entire exhibit will reinforce our world-class brand and hopefully allow visitors to better understand the allure of Citizen Design and what our watch-making craftsmanship are all about” comment at Citizen’s.

01 CITIZEN MILAN DESIGN WEEK 2014

With “LIGHT is TIME” CItizen topped its Milano debut winning the Best EntertainingBest Sound price at Milan Design Award 2014.

Citizen award low

Credits: @CITIZEN

04 CITIZEN MILAN DESIGN WEEK 2014