THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea – Photo © Ossip van Duivenbode.

Architecture – Dutch firm MVRDV completed THE IMPRINT, a new art-entertainment complex featuring a nightclub and an indoor theme park in two independent buildings facing each other. The project features lifted entrances and a golden entrance spot covering one corner of the nightclub building. Elements of the Paradise city hotel resort crop up all over the facades.


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THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

Given the proposed programme of the 2 buildings the client required a design with no windows, yet one that still integrated with the other buildings in the complex.” explains Winy Maas, principal and co-founder of MVRDV. “The design arises from a simple question: can we design an expressive façade that connects with its surroundings even though it has no windows?

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

THE IMPRINT achieves this by projecting the façades of the surrounding buildings in the complex, which are ‘draped’ over the simple building forms and plazas like a shadow, and ‘imprinted’ as a relief pattern onto the façades.

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

Paradise City is not a collection of individual objects such as Las Vegas, but a real city.” Says Maas. “By placing, as it were, surrounding buildings into the facades of our buildings and in the central plaza, we connect The Imprint with the neighbours to ensure coherence.”

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

In order to achieve the desired ‘imprint’ of the surrounding buildings, the façade of complex is constructed of 3,869 glass-fibre reinforced concrete panels. The construction required moulds to be individually produced using MVRDV’s 3D modelling files from the design phase.

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

The golden spot aims to catch the the eyes of passengers coming in to land at Incheon Airport. “They can already see this ‘sun’ from above the ocean, as a kind of welcome to South Korea.”

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

The entrances, where the façades are lifted like a curtain, reveal curved mirrored ceilings and glass media floors. “Reflection and theatricality are therefore combined,” concludes Maas. “With our design, after the nightly escapades, a zen-like silence follows during the day, providing an almost literally reflective situation for the after parties.”


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THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

All photos: courtesy of MVRDV.

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.

THE IMPRINT by MVRDV @ Paradise City, Seoul, Korea - Photo © Ossip van Duivenbode.