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It takes a handful of irony and a spicy pinch of crazyness to transform a hose, one of the most humble and posh-free objects, into Garden Glory ®, a fashionable design for glamorous people with dirty nails™.


RELATED STORIES: read more about gardening and flower design on ArchiPanic…

Founded by Linda Brattlöf, Garden Glory ® is a brand of trendy hoses and accessories such as nozzles and wallmounts for stylish people who want to glam up their gardening skills.

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Once they carried out their practical duties, the colourful and glossy green-fingers tools can’t be hidden away in a shack. They are ready to show off as luxury accessories.

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The result is a collection of designed and manifactured Scandinavian products that comes in several colours as Black Swan, White Snake, Gold Digger and more.

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The Swedish Design Award winning brand translates with a tongue-in-cheek attitude the values of a luxury fashion brand to a design-wise almost unexplored object.

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RELATED STORY: Branding was originally used by farmer’s to distinguish their livestock from one another, hence using a brand mark. Jeroen van Leur designed IRONIC, a playful T-shirt that throws back to the original essence of this concept… And wonders: did we become the livestock?!

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Photos: courtesy of Garden Glory ®.

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