Madame Roxy's Felt Sex-Shop - Photo by Lucy Sparrow.

Madame Roxy’s Felt Sex Shop – Photo by Lucy Sparrow.

British artist Lucy Sparrow set up a provocative installation London Soho by tackling prudery with Madame Roxy’s Erotic Emporium:  an entirely hand-stitched felt sex shop.

Instagram Lucy Sparrow: @sewyoursoul.

Instagram Lucy Sparrow: @sewyoursoul.

Soho district was once known for is old strip bars and seedy sex-shops but hipsterization together with cleansed laws on adults matters transformed the neighbourhood in a place for fancy bars and trendy boutiques.

Madame Roxy's Felt Sex-Shop

Lucy Sparrow says: “Madame Roxy’s Erotic Emporium seeks to test the boundaries of legality. Does a porn magazine created from  felt  and hand-stitched break Britain’s new laws?”.

Madame Roxy's Felt Sex-Shop

The felt sex shop opened until the 17th of october features more than 5000 adult products ranging from condoms and lubricants, all the way to S&M bondage gear and Fuzzy-Felt peep shows.

Madame Roxy's Felt Sex-Shop

Sparrow has spent the past six months stitching felt porn mags, penis enlargers, DVD covers and various sex aids. Madame Roxy’s Erotic Emporium can be found at Scissorhand Barbershop 2 Green’s Court, London W1F 0HB, 12-8 pm – Strictly no under 18.

Madame Roxy's Felt Sex-Shop

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As a former worker in the adult industry, where Sparrow earned money to launch her art career through lap dancing, she revisits her past to make a comment on the increasingly prudish attitude towards sex workers and adult entertainment.

Madame Roxy's Felt Sex-Shop

The felt sex shop gives the opportunity for those who know little of the sex retail industry to satisfy their curiosity without the need for floor-length trench coats and dark glasses” said the artist” say Lucy Sparrow.

Madame Roxy's Felt Sex-Shop

Madame Roxy’s Erotic Emporium takes on the artist more family friendly felt corner shop in London.  In a stinging comment of the hypocrisy of third-wave feminism, Sparrow seeks to challenge the rights of sex workers, fetishists and consumers.

Madame Roxy's Felt Sex-Shop