Installation GLACIER FORMATION by Asahi Glass Company (AGC)  - Photo by Takehiko Niki.

Installation GLACIER FORMATION by Asahi Glass Company (AGC) – Photo by Takehiko Niki.

Milan Design Week 2015. With the installation GLACIER FORMATION, Asahi Glass Company (AGC) introduces a revolutionary and high-tech glass technology able to expand the potential of glass walls and surfaces for architecture, design and communication. The world-leading manufacturer of glass, chemicals and high-tech materials presents GlasceneTM, an in-house developed double layered glass panel that is able to capture a projected video and display it on the  glass transparent surface.

Installation GLACIER FORMATION by Asahi Glass Company (AGC)  - Photo by Takehiko Niki.

Installation GLACIER FORMATION by Asahi Glass Company (AGC) – Photo by Takehiko Niki.

Recently launched in Japan, GlasceneTM, debuts internationally at Milan Design Week and will be availabe in Europe from the latter half of 2015. The slabs are available in many sizes up to 4 x 2 metres so far and do not require electrical power to work.

Installation GLACIER FORMATION by Asahi Glass Company (AGC)  - Photo by Takehiko Niki.

Installation GLACIER FORMATION by Asahi Glass Company (AGC) – Photo by Takehiko Niki.

Hioryuki Wakasugi, says to archiPanic: “GlasceneTM, creates a new relationship between information and glass space that will overturn conventional concepts of digital signage. This technology can open many chapters in architecture and design, especially for retail projects but also in visual communication“.

Installation GLACIER FORMATION by Asahi Glass Company (AGC)  - Photo by Takehiko Niki.

Installation GLACIER FORMATION by Asahi Glass Company (AGC) – Photo by Takehiko Niki.

The GLACIER FORMATION installation welcomes visitors to enter in a digital glass maze composed by three-meter-high GlasceneTM, screens. Each panel displays an abstract semi-transparent video and invites to walk through a mesmerizing path of overlapping shadows and projections. The glacier’s inspired mood is set als thanks to LEDs and a vibrating sound effect. The space design is curated by ARTENVARCH of Norihisa Kawashima & Keika Sato under the artisitc and technical direction of LUFTZUG of Yutaka Endo, visual design by qubibi by Kazumasa Teshigawara.

Installation GLACIER FORMATION by Asahi Glass Company (AGC)  - Photo by Takehiko Niki.

Installation GLACIER FORMATION by Asahi Glass Company (AGC) – Photo by Takehiko Niki.

The AGC Group, with Tokyo-based Asahi Glass Co., Ltd. at its core, is a world-leading supplier of flat, automotive and display glass, chemicals and other high-tech materials and components. Based on the world’s leading technologies accumulated over more than 100 years of innovation and continues to meet the needs in different areas.